Post by account_disabled on Dec 13, 2023 23:37:41 GMT -5
All of this left me apprehensive . But, after taking the Rock Content University course, understanding the topic better, and meeting my supervisor, Clara Borges , I made my decision. I accepted the challenge and prepared to help change this story. Taking into account all the doubts and uncertainties about this practice, today I want to share numbers and details of Rock's email marketing strategy and, above all, show our evolution. The beginning of everything... In 2014, Rock engaged the services of HubSpot for his marketing automation needs. This platform has the entire company's email history. Based on this data, I saw that our first email was created on January 17, 2014, for a nutrition stream.
The message was created by our CMO, Diego Gomes , but it already Phone Number List carried the name and signature of Vitor PeƧanha . This is because it is part of good email marketing practices to always use the name and email of a real person and not the company. After that came several others, all made for nutrition streams. The first campaign launch email only went out on February 5, 2014, at 9 in the morning, a schedule that, after some tests, we follow until today. This message was made to publicize our famous Title Generator. In addition to the campaigns, we also create a monthly newsletter to disseminate the best posts and materials of each month.
With all this, at the end of 2014 we had already launched 49 campaign emails and 10 newsletters, totaling an average of 5 messages per month. Additionally, we also created 51 emails for lead nurturing. The results were very exciting. We have closed with an average open rate of 22.69% and an average click rate of 3.86%. That means 294,162 people opened our emails and 50,061 clicked on them. Seeing this I ask you: email marketing died for whom? The explosion As you must have seen in the history of Rock , in 2014 the company achieved all its goals, so the team started 2015 with high motivation. And that was also reflected in the email marketing strategy.
The message was created by our CMO, Diego Gomes , but it already Phone Number List carried the name and signature of Vitor PeƧanha . This is because it is part of good email marketing practices to always use the name and email of a real person and not the company. After that came several others, all made for nutrition streams. The first campaign launch email only went out on February 5, 2014, at 9 in the morning, a schedule that, after some tests, we follow until today. This message was made to publicize our famous Title Generator. In addition to the campaigns, we also create a monthly newsletter to disseminate the best posts and materials of each month.
With all this, at the end of 2014 we had already launched 49 campaign emails and 10 newsletters, totaling an average of 5 messages per month. Additionally, we also created 51 emails for lead nurturing. The results were very exciting. We have closed with an average open rate of 22.69% and an average click rate of 3.86%. That means 294,162 people opened our emails and 50,061 clicked on them. Seeing this I ask you: email marketing died for whom? The explosion As you must have seen in the history of Rock , in 2014 the company achieved all its goals, so the team started 2015 with high motivation. And that was also reflected in the email marketing strategy.